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How to improve the website's donation experience

ALZHEIMER'S ASSOCIATION UK

Role:

UX Strategist, UX Researcher,
UX Designer, UI Designer​

Duration:

2 weeks

Tools:

Figma, Adobe PS

A design sprint with the aim of finding a charity website needing to elevate the donation experience

In a team of 4, we have searched for a charity website whose donation experience was not up to a good standard, either by not providing a clear and seamless way to donate or/and  by not engaging a potential donor with their cause.

The team came across the UK site of the Alzheimer's Association:

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